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Yes Sourav! Even corporate India supported you unconditionally during your lean patch!
Brand Ganguly still had strong fan following in corporate houses in India. If Sourav Ganguly is disappointed, he can take heart from the fact that some of his most ardent supporters belong to the brand marketing fraternity. The unceremonious ouster has sent a sympathy wave throughout marketers.
"If they had to remove Ganguly why bring him in the first place?" asks a company spokesperson of a company which is ICC's main partner.
This episode has actually enhanced Ganguly's popularity, which won't fade for several years now," says Aditya Agarwal, director Emami.
Marketers admit that a lot of Sourav's brand value came from the fact that he was a successful and aggressive captain, so brands drawing on the aggressive leadership aspect of his personality, will do a rethink. It's just a matter of time, says a senior company executive
Corporate houses strongly pointed out the very fact that Sourav Ganguly is a phenomenal persona in Indian cricket and as a fiery brand he is always a good bet. In brand management when role and success of leadership is taken into account, in a country where cricket is the religion and cricket unites all ,none can wipe off the most successful cricketing captain of India as an automatic brand choice,. After all, under Sourav’s stewardship India team has been baptized into "Team India" – a formidable brand in world cricket. "A star will always remain a star." -Said once Harinder Singh, MD, Percept D'Mark that sums up all for sourav's acceptability in Indian corporate.
